We create solutions that change
the way people experience the
world around them.
> Find out how

New at fd2s

Recently Installed In Bastrop The town of Bastrop, one of the oldest towns in Texas, now touts its Old World charm with new wayfinding signage designed by fd2s.

>Visit the City of Bastrop project page

fd2s and UrbanTrans recently teamed up to successfully develop and deliver the new “Asheville Redefines Transit” brand and signage strategy for the City of Asheville NC.

> Read more on the News page

Request one of our White Papers From time to time, we also deliver information on our newest projects, content from fd2s twittersphere, and other interesting tidbits.
> Sign up here


Full Speed Ahead at Circuit of the Americas  fd2s has developed site-wide wayfinding for a world-class racing and entertainment venue mere miles from downtown Austin.

> Read more on the COTA Project page

New on University of Texas’ East Mall

fd2s joins Overland Partners in developing a wayfinding and donor strategy for the new home of the College of Liberal Arts and ROTC.

> Read more on the News page

UCSF Installed 

Check out the UCSF project page to see the photos from the roll-out of the new “Pathway” wayfinding system.

> Visit the UCSF project page

What makes us different

A diverse range of services

fd2s has a unique combination of capabilities that can be tailored to the needs of each project. For retail or commercial projects, the emphasis might be on “traditional” environmental graphic design, including identity development, signage design, and the creation of placemaking elements. At larger healthcare, transportation, or civic-scale projects, however, we can also deliver our industry-leading wayfinding consulting services, performing a wayfinding experience audit, creating a wayfinding master plan, and developing technology tools that support wayfinding efforts.

An integrated approach to wayfinding

Since its founding more than 20 years ago, fd2s has engaged in unprecedented research and analysis covering the use and administration of wayfinding systems in complex environments, and has used this knowledge in the creation of an integrated wayfinding approach that responds effectively to the needs of system users and organization staff.

Our approach looks at every potential touchpoint as an opportunity to deliver consistent, relevant wayfinding information to the user. These touchpoints include wayfinding signage, but extend beyond signage to include architectural elements, printed materials, human interactions, and electronic wayfinding tools.

A commitment to great design

Unlike some firms that focus on wayfinding strategy at the expense of design, fd2s is committed to excellence in both. We believe that great design is essential to the functional success of a wayfinding program, and to its ability to support the organization’s brand message.

An emphasis on sustainability

fd2s is one of a handful of wayfinding and environmental graphic design firms working to move sustainability to the forefront of the industry, taking steps ranging from industry advocacy to changing how we approach projects and our own day-to-day operations.