What makes us different
A diverse range of services
fd2s has a unique combination of capabilities that can be tailored to the needs of each project. For retail or commercial projects, the emphasis might be on “traditional” environmental graphic design, including identity development, signage design, and the creation of placemaking elements. At larger healthcare, transportation, or civic-scale projects, however, we can also deliver our industry-leading wayfinding consulting services, performing a wayfinding experience audit, creating a wayfinding master plan, and developing technology tools that support wayfinding efforts.
An integrated approach to wayfinding
Since its founding more than 20 years ago, fd2s has engaged in unprecedented research and analysis covering the use and administration of wayfinding systems in complex environments, and has used this knowledge in the creation of an integrated wayfinding approach that responds effectively to the needs of system users and organization staff.
Our approach looks at every potential touchpoint as an opportunity to deliver consistent, relevant wayfinding information to the user. These touchpoints include wayfinding signage, but extend beyond signage to include architectural elements, printed materials, human interactions, and electronic wayfinding tools.
A commitment to great design
Unlike some firms that focus on wayfinding strategy at the expense of design, fd2s is committed to excellence in both. We believe that great design is essential to the functional success of a wayfinding program, and to its ability to support the organization’s brand message.
An emphasis on sustainability
fd2s is one of a handful of wayfinding and environmental graphic design firms working to move sustainability to the forefront of the industry, taking steps ranging from industry advocacy to changing how we approach projects and our own day-to-day operations.