Wayfinding Consulting

Since its founding as Fuller Dyal & Stamper more than 20 years ago, fd2s has engaged in unprecedented research and analysis covering the use and administration of wayfinding systems in complex environments, and has used this knowledge in the creation of an integrated wayfinding approach that responds effectively to the needs of system users and organization staff.

Wayfinding consulting services provided by fd2s include:

Wayfinding Experience Audits

Wayfinding experience audits are a thorough evaluation of the wayfinding challenges faced by users of existing or planned projects, utilizing a combination (as appropriate) of interviews, user observation, on-site arrival and navigation exercises, and reviews of existing printed/interactive wayfinding materials.

Wayfinding Master Plans

With a wayfinding master plan, we lay out a detailed road map for addressing current and future wayfinding needs, establishing a strategic approach, design direction, budget, and phasing plan for the development and implementation of the wayfinding program.

Electronic and Static Signage Systems

Effective signage is still a key part of the solution to most wayfinding challenges, and fd2s provides complete environmental graphic design services for these systems, including signage planning, design, and fabrication and installation supervision.

Donor Recognition Programs

fd2s develops and implements donor recognition programs that reflect the nature of the corresponding fund raising campaign and the broader institution brand, and that are also fully integrated with the underlying architecture – supporting wayfinding efforts and enhancing the user experience.

Interactive Wayfinding

The Internet and other self-service technology, such as electronic kiosks or content delivered to mobile devices, now offer an excellent opportunity to provide customized, on-demand wayfinding information. fd2s has the strategic and technical capabilities to develop and deploy these interactive tools, from initial concept through design, programming, and launch.

Wayfinding Management Systems

The launch of a new wayfinding system is not the end of the challenge, but the beginning of an ongoing effort to constantly monitor wayfinding components for accuracy and effectiveness. With this in mind, fd2s helps clients to develop systems for the ongoing in-house management of wayfinding components, including signage, of course, but also printed maps, web sites, and information kiosks when appropriate.