Blue City

Warsaw, Portland Vibrant Identity and Wayfinding Breathe Life Into Dormant Mall

Blue City

fd2s handled the development of a graphic identity and environmental graphics program for Blue City, which is a complete redevelopment of the seven-level, 1.5-million-square-foot Reform Center retail and entertainment complex in Warsaw, Poland. Our work on the project included wayfinding and identification signage; food court theming and graphics; and other environmental enhancements, including custom patterns for the floors, the feature fountain, building facade, escalator enclosures, and floor. 

  • Categories: Retail/Cultural/Sports
  • Client: Reform Center

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