Cilantro

Maui, Hawaii fd2s Creates Brand for Authentic Mexican Food Venture on Maui

Cilantro

When a chef in Maui, Hawaii, called fd2s with the idea to develop a new restaurant concept, he knew only that he wanted a fast-casual Mexican restaurant emphasizing fresh ingredients that would attract the attention of investors. fd2s took the idea and ran with it. Positioning the brand as “A Fresh Take on Old Mexico” allowed us to merge the artisanal qualities of handmade interior Mexican food with a fresh palette of colors, patterns, and language. Since opening in 2004, the restaurant has won a number of awards, and it’s attracted dozens of inquiries from investors.

 

 

  • Categories: Retail/Cultural/Sports
  • Client: Simpatico Ventures L.L.C.

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