Hill Country Memorial

Fredericksburg, Texas Regional Healthcare Brand Artfully Conveyed in Campus Signage

Hill Country Memorial

To signal its commitment to reshape healthcare for a 10-county customer base and beyond, Hill Country Memorial commissioned fd2s to perform a needs analysis and experience audit of the existing wayfinding at the main campus in Fredericksburg, Texas. The analysis showed a disconnect between the Hill Country Memorial’s brand promise and the campus wayfinding experience. fd2s then designed a system of signage elements making use of a cropped corner motif, distinct blue color and organic pattern found in Hill Country Memorial’s new brand. The sleek, cantilevered, sign forms contrast with pedestals and bases constructed with limestone that is quarried locally.

  • Categories: Healthcare
  • Client: Hill Country Memorial

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