Lance Armstrong Foundation Headquarters
Conveying an organization’s
mission and history in the built
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Lance Armstrong Foundation (LAF) has raised more than $260 million for the fight against cancer. The organization’s new headquarters facility, a renovation of the 30,000-square-foot Gulf Paper warehouse in East Austin, houses foundation staff and also supports the survivorship mission by providing space for programs and activities.
fd2s created a graphics program for the headquarters that turns the building’s public spaces into a venue for conveying the mission, history, and achievements of the LAF and its many constituent groups, while also providing opportunities to recognize LAF donors. A recurring motif of the program is a yellow band with recessed or cut out type, which is a tribute the foundation’s most recognized symbol, the yellow wristbands that have raised tens of millions of dollars, one dollar at a time.
The building is on track to achieve Gold LEED certification, and fd2s contributed to this effort by working with the signage fabricator to use surplus materials from the fabricator’s shop wherever possible.