This idyllic campus in Southern California comprises a 4,000-student, eight-school, educational health sciences university and contiguous world-renowned medical center with numerous satellite facilities. With the medical center alone seeing 33,000 inpatients and over 500,000 outpatients annually, the organization is experiencing dramatic change.
The anticipated growth over the next ten years, coupled with a branding initiative that syncs the academic and healthcare components of the overall campus under the Loma Linda Health umbrella, occasioned a wayfinding master plan and associated tactics to support the brand and facilitate improved navigation for everyone. A team led by fd2s, in partnership with Leslie Wolke Consulting of Austin and EGG Office of Los Angeles, was selected to develop the wayfinding strategy and forecast projects and budgets to facilitate near- and long-term implementation.
Working closely with a diverse group of constituents, fd2s also programmed and designed a system of wayfinding components that reflects the predominant Mission Revival architectural style, but with modernized form factors and materials. This design vocabulary serves to honor the heritage of the campus while reflecting the organization’s commitment to forward-thinking education, research, and patient care. Beyond mere wayfinding, the long-term implementation plans identified by our study will allow Loma Linda Health to progressively heighten its sense of place as a world-class destination by providing a consistent system of components across its entire catchment area.