Oklahoma Health Center
Wayfinding system realized through public-private collaboration
Beginning in 2012, fd2s created a wayfinding master plan for the Oklahoma Health Center, which called for the creation of a medical district within Oklahoma City. This was a genuinely collaborative project, with OHC and fd2s working hand-in-hand to implement the signage program, including getting buy-in and help from the Hospital Authority and Trust, receiving approval from the city and Oklahoma Department of Transportation, and even involved a state representative. With fd2s’ guidance, OHC has taken ownership of their signage program and has implemented interior, exterior, print and website elements for a truly integrated wayfinding approach. Program components include exterior signage program for street numbered entries and highway-style signage along Lincoln Blvd. that defines the district, setting a precedent for custom over-the-road signage along a state highway.