Parque D. Pedro

Campinas, Brazil Landscape Design for Massive Mall Informs Branding and Wayfinding

Parque D. Pedro

At this 1.2-million-square-foot mall outside of São Paulo, fd2s created a graphic identity, developed themes for the many distinct public areas, and designed environmental components that convey these themes in the mall environment. Elements conceived, designed, and documented by fd2s include project and entrance identification graphics, three-dimensional installations, seasonal pageantry, and a comprehensive wayfinding system, as well as detailed standards for tenant identification signage. 

  • Categories: Retail/Cultural/Sports
  • Client: Sonae Sierra

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