Silesia City Center

Katowice, Poland Coal Mining Site-Turned-Retail Center Inspires Unique Graphic Identity

Silesia City Center

fd2s developed an identity and retail experience for Silesia City Center, a new 700,000-square-foot retail and entertainment project in Katowice, Poland. fd2s worked with the developer, Budapest-based TriGranit Development Corporation, to define the project’s brand position, created an identity and related visual vocabulary that supports this position, and then worked closely with the project architect to create a memorable and engaging shopping environment. The project architecture incorporates some of the structures that remain from the site’s former life as a coal mine, and the identity and graphics add an overlay of color and energy to this rugged setting.

  • Categories: Retail/Cultural/Sports
  • Client: Nowe Centrum

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