fd2s Creating Identity and Wayfinding for Eastside Mixed-Use Project

January 31, 2018 | New Projects

fd2s is working with Austin-based developer Peter Barlin and architecture firm Chioco Design to develop a graphic identity and wayfinding program for East Austin’s 979 Springdale project.

This eclectic mixed-use development is reinventing a former industrial facility at the intersection of Springdale Road and Airport Boulevard. It has grown quickly in popularity and has become a focal point for sports, entertainment, and culture in the neighborhood. Its tenants include the Austin Bouldering Project climbing gym, the Friends and Allies brewery and taproom, the Austin Eastciders Collaboratory, Ground Floor Theater, the Springdale Station event space, and the headquarters of digital sports broadcaster FloSports.

In addition to creating a graphic identity that conveys the diverse nature of the project’s tenants and its distinctive architecture, we will also be developing a site-wide wayfinding strategy and corresponding system of environmental graphics.

Wayfinding elements will focus on directing vehicles from entry points on Springdale Road to multiple parking areas spread across the large site. The design of the signage will capture the aesthetic of the repurposed industrial materials that the architects have used to give the project its unique character.


fd2s Busy With New Cultural and Institutional Projects

December 29, 2017 | New Projects

We recently added three new wayfinding engagements to the list of projects we are currently working on for major institutions and cultural facilities across the country.

The University of Kansas Health System – Indian Creek Campus
At The University of Kansas Health System’s new Indian Creek Campus in Overland Park, we are creating a comprehensive wayfinding strategy and implementing a signage program that reflects the Health System’s new brand identity. The four-level, multi-tenant Indian Creek facility will include 30 inpatient rooms, 20 pre- and post-operative rooms, and seven state-of-the-art operating rooms.

To ensure that the Health System’s new brand identity is properly implemented at other facilities, we have also developed brand signage guidelines that will be used at the organization’s more than 50 locations throughout the greater Kansas City area.

Ruby City
In San Antonio, we are working with the Linda Pace Foundation and Alamo Architects to design and oversee the implementation of a campus wayfinding program for Ruby City. Located in San Antonio’s King William District, Ruby City will be anchored by a new exhibition space (pictured above) designed by renowned architect Sir David Adjaye. When completed, this new space will house the extensive contemporary art collection of the late Linda Pace.

The urban campus also includes the one-acre CHRISPark and the Linda Pace Foundation’s Studio Gallery.

Dallas County Community College District – North Lake College
We have partnered with Blackbird Studio Architects to develop a campus wayfinding program for the 276-acre Central Campus of North Lake College. One of seven colleges in the Dallas County Community College District, North Lake College’s signature offerings include construction technology, logistics, and a unique pairing of the arts and technology.

Because the campus’s 11,000 full- and part-time students are all commuters, our initial focus is on off-premises wayfinding, campus edge and threshold definition, and on-site vehicular directional and parking identification signage. We are also assessing the delivery of wayfinding information in the college’s online tools and printed materials.


Rehabbing a Local Landmark

August 31, 2017 | New Projects

fd2s is part of the team led by Limbacher & Godfrey Architects that is handling the restoration and rehabilitation of the historic 1940s-era Bathhouse at Barton Springs Pool. The project is part of the implementation of Limbacher & Godfrey’s previously completed Barton Springs Pool Masterplan.

We will be developing an overall signage strategy for the facility, which is located in Austin’s popular Zilker Park, and will then create the identification and wayfinding elements needed to support that strategy. We will also develop interpretive exhibits for the grounds surrounding the Bathhouse.

Completed in 1947, the Bathhouse was designated a City of Austin Landmark in 1990 and is listed on the National Register of Historic Places. The Bathhouse’s original architect, Dan Driscoll, also designed the historic bathhouse at Austin’s Deep Eddy Pool.

Image of 1947 Bathhouse opening courtesy of Austin History Center, Austin Public Library.


fd2s Creating Wayfinding for Nonprofit Residential Community

May 30, 2017 | New Projects

fd2s is working with Mobile Loaves & Fishes to create a signage and wayfinding program for the Austin nonprofit’s Community First! Village residential community.

Located in East Austin, Community First! Village provides affordable, permanent housing and a supportive community for disabled, chronically homeless individuals in Central Texas. Phase one of the project covers 27 acres and includes 240 housing units with space for 275 residents.

The community’s residences are a mix of micro-houses, trailers, and canvas-sided cottages, some designed by noted Austin architects. The development also includes a medical facility, community gardens, a blacksmithing studio, and an outdoor movie theater.

We are working with Mobile Loaves & Fishes to create a new program of building identification and wayfinding signage that will help to orient visitors and residents at Community First! Village, particularly as it grows to include a new sanctuary and hospitality center (designed by Austin’s Levy Architects). Wayfinding will also be a key concern as the community expands into an adjacent 24 acres as part of its second phase.

Deploying a project approach that we have used successfully for other nonprofit clients in the past, we are seeking ways to create a signage system that can be at least partially fabricated and installed by staff and residents, and that they can largely maintain on their own in the future. In addition to minimizing costs, this approach will also support the community’s focus on encouraging self-sufficiency and building work skills.


fd2s Kicks Off New Healthcare Projects

March 23, 2017 | Company News, New Projects

We are having a busy and productive first quarter of 2017, with several existing projects nearing completion and some exciting new work just getting underway. This month, we kicked off two new projects.

Moffitt Cancer Center
Nine years ago, fd2s created a wayfinding master plan for the campus of Moffitt Cancer Center in Tampa, Florida. Now the institution has asked us to reevaluate their existing wayfinding assets and create a plan for any necessary updates or expansions. fd2s Principal Steven Stamper visited Tampa this month to meet with Moffitt executive leadership, identify project goals, establish a project schedule, and conduct an updated analysis of site conditions.

Swedish Medical Center
fd2s began the month by sending a team to Englewood, Colorado to conduct an experience audit at Swedish Medical Center. The team’s on-site activities are one of the first steps in our development of a new exterior wayfinding strategy for the institution, which was recently named a “Best Hospital” by U.S. News & World Report.


fd2s Active On Wayfinding Projects Around the World

April 29, 2016 | New Projects, Project Updates

We’re pleased to share some exciting developments regarding new and ongoing fd2s wayfinding projects across the U.S. and around the world.

Galleria40 Phase II
At the Galleria40 project in Cairo, Egypt, our scope has been expanded to accommodate recent revisions to the mixed-use development’s design and circulation plan. As part of this expanded scope, we will update our wayfinding master plan to reflect a newly conceived event venue on the mezzanine level, and will also revise the plan to address a variety of additional changes intended to improve tenant visibility and create a more engaging shopping experience.

City of Navasota Identity Development
Civic leaders in Navasota, Texas, have asked us to add identity development to our existing wayfinding master plan project. We will utilize our understanding of the community to develop a graphic identity that conveys Navasota’s unique strengths, and will then incorporate this new identity into the final design of the new signage and wayfinding elements. The new identity will also be rolled out across the city’s other communication and marketing materials.

The Village Wayfinding Implementation
The Village Business Improvement District in Wauwatosa, Wisconsin, is moving forward with the implementation of our recently completed wayfinding master plan. The signage package has been released for bid, and fabrication and installation will be completed over the next three years. This implementation schedule will dovetail with a larger program of intersection reconfigurations and infrastructure upgrades in the district.

Texas State Capitol Wayfinding Enhancements
The State Preservation Board has engaged us to plan and design enhancements to the wayfinding program at the Texas State Capitol here in Austin. This includes new exterior wayfinding elements that will improve accessibility for disabled visitors, and new interior wayfinding and operational signage. A major goal of the new interior signage will be to clarify and expedite the increasingly complex security procedures at the building’s entrances.


fd2s Developing Interpretive Exhibits for Historic Plaza

February 5, 2016 | New Projects

fd2s recently began work on the creation of interpretive exhibits for the soon-to-be-revitalized Heritage Park Plaza in downtown Fort Worth, Texas. Designed in the 1970s by acclaimed landscape architect Lawrence Halprin, the plaza earned a place on the National Register of Historic Places in May 2010, but has been closed to the public since 2007 because of safety concerns created by a lack of funding for ongoing maintenance.

A team led by landscape architect Studio Outside and architect Bennett Benner Partners is working with a diverse group of public and private sponsors to plan and implement a comprehensive restoration of the plaza. This will include structural repairs to the extensive hardscaping that defines the plaza’s interconnected outdoor rooms, and reactivation of the water walls, fountains, channels, and pools that punctuate the spaces. The project is also restoring the plaza’s lighting features, landscaping, and irrigation.

As part of this team, fd2s is creating interpretive exhibits that will convey the plaza’s importance as a cultural and social destination in downtown Fort Worth, as well as its significance as an example of one of Halprin’s more mature projects. The exhibits will also educate visitors on the important role that the nearby Trinity River has played in the city’s history.


New Signage and Wayfinding Projects Underway

December 2, 2015 | New Projects

As the year winds down, we are busy with several new signage and wayfinding projects, including some that involve extending or implementing our own previously completed strategy, planning, or conceptual design work.

These new projects include:

Design development and contract administration for a wayfinding, donor recognition, and interpretive graphics program we conceived for the new Robert B. Rowling Hall on The University of Texas at Austin campus.

Development of a district-wide wayfinding master plan for the University of Kansas Hospital and University of Kansas Medical Center in Kansas City.

Creation of signage guidelines for Southern Methodist University (covering both its main Dallas campus and campuses in Plano and Taos), based on the wayfinding master plan we completed for the institution in 2012.

Design, documentation, and contract administration for wayfinding and identification signage at two new upscale multifamily developments in Austin, undertaken in conjunction with Asterisk Group and Content & Context.

Final development and documentation of our interior and exterior wayfinding signage for the new home of the LSU Foundation on the Louisiana State University campus in Baton Rouge.

Concept development, design, and documentation of a donor wall for the new Austin Central Library, where we previously created a comprehensive program of wayfinding and identification signage.

We’re looking forward to sharing further updates and images for these projects – along with announcements of other new engagements – in early 2016.


Egyptian Mixed-Use Project Engages fd2s for Wayfinding Program

November 3, 2015 | New Projects

fd2s is working with Raya Smart Buildings to create a comprehensive wayfinding program for Raya’s Galleria40 project in Cairo, Egypt. The mixed-use project is under construction in the Sheikh Zayed City area of West Cairo, on a major thoroughfare near upscale residential neighborhoods, international schools, and the Smart Village Cairo business and technology park.

Galleria40 features three mid-rise office buildings that frame a two-level open-air retail podium with sub-grade parking. In addition to office and retail uses, Galleria40 will include a health club, an arts-and-culture center, and a food court, making it an attractive gathering place for the community. The project is the first commercial complex in Egypt to pursue gold-level LEED® certification from the U.S. Green Building Council (USGBC).

A key focus of our work will be the development of an intuitive wayfinding program that will help office and retail visitors decipher the complex ingress and egress conditions and circulation patterns at the project. At the same time, our design team will look for opportunities to improve project identification and enhance the presence of the retail tenants.

To kick off the engagement, fd2s principal Steven Stamper recently traveled to Cairo to meet the client group and conduct a first-person assessment of the project. This included a review of surrounding businesses and neighborhoods, an analysis of competing projects, and research on Cairo’s larger cultural and business climate.


fd2s Helping Town Celebrate its Heritage With Better Wayfinding

October 20, 2015 | New Projects

The small town of Hallettsville, Texas has more than its fair share of events and attractions. A lack of wayfinding, however, has prevented Hallettsville from effectively promoting these opportunities to the thousands of motorists who pass through the community every day on U.S. Highways 77 and 90.

Hallettsville has a well-earned reputation for great kolaches, long-running Czech and German festivals, and two Texas halls of fame (the South Central Texas Semi-Pro Baseball Hall of Fame and the Texas State Championship High School Rodeo Hall of Fame). To capitalize on these and other attractions, the town selected fd2s to develop and implement a strategy for sharing information about Hallettsville with travelers, and for directing both spontaneous and planned visitors to destinations throughout the community.

fd2s recently completed an assessment of major and minor roadways, thresholds, key destinations, and city-supported map and web assets. We are now developing a detailed plan for the location of wayfinding components and associated design concepts, with phase one installation planned for early 2016.