We build brands without boundaries

A brand without boundaries works in every context; on the printed page, on the screen, and in the built world. Our team of designers, brand builders, wayfinding strategists, and project managers create the foundation of your brand story and then find ways to translate that story beyond two-dimensions, drawing from a deep understanding of how people navigate and interact with their surroundings. Using a research-driven approach, honed over 30+ years, fd2s collaborates with our clients to explore the unique needs of their audience and physical space. Cultural organizations, healthcare institutions, civic and business leaders, developers, and corporations trust fd2s for our visionary and experimental attitude towards solving their design challenges.

fd2s works with you to uncover, design, and bring your brand story to life, helping you connect with diverse audiences in every possible context.

We are designers, thinkers, leaders, experts, and above all passionate


Steven Stamper
Founder, SEGD
Curtis Roberts
Principal, SEGD, AIGA
Krystal Reyes
Finance and Engagement Manager, SHRM
Ranulfo Ponce
Senior Designer, SEGD, Associate AIA
Rick Smits
Senior Designer, SEGD
Julie Babcock
Senior Designer, AIGA
Mark Barnett
Senior Designer, NAI, SEGD, TAM
Yajayra Barragan
Designer, SEGD, AIGA
Bryce Roberts
Marketing Coordinator, AMA

Steering an egalitarian creative team through listening and collaboration


Steven Stamper
Founder, SEGD

Managing principal Steven Stamper co-founded fd2s in 1985. Over a 35-year career, Steven’s broad expertise in wayfinding strategy development and experiential graphic design extends from retail developments and corporate facilities to medical centers and city-scale municipal projects.

An active participant in the global design community, Steven was president of the Society for Experiential Graphic Design and now is a member of the Past President’s Council. He has chaired the SEGD Design Awards competition, co-chaired the group’s annual conference, and served as a juror for the American Institute of Graphic Arts’ and The Art Director’s Club annual design competition.

Steven earned a Bachelor of Fine Arts degree in Communication Arts and Design from Virginia Commonwealth University.

Curtis Roberts
Principal, SEGD, AIGA

Principal Curtis Roberts has applied his expertise in wayfinding and signage programs on projects throughout the United States, as well as on mixed-use and retail developments in Europe, Asia, South America, and the Middle East. He is widely regarded for his work in the conception of donor recognition systems and interpretive exhibits for hospitals, universities, and not-for-profit institutions.

Throughout his 30-year career, Curtis has been a leader in bringing brands to life in three dimensions, cited for his discerning eye and deft approach to materiality and form. He has served as a guest critic at the Texas State University College of Fine Arts and Communication and the University of Texas at Austin’s College of Design.

Curtis earned a Bachelor of Architecture degree from the University of Texas at Austin.

Krystal Reyes
Finance and Engagement Manager, SHRM

Drawing on her varied experiences in online business news and information publishing, advertising and media, and property management, Krystal serves as our studio’s Finance and Engagement Manager. Her expertise includes financial planning, project and resource management, and conflict resolution. Among her interests, Krystal is a member of the Society for Human Resource Management (SHRM) and a civilian board member on the fundraising committee for Veterans for Foreign Wars, Central Texas, having orchestrated fundraising events for the latter organization for several years running.

Krystal attended Southwest Texas State University (now Texas State University) where she earned a Bachelor of Arts dual degree in Political Science and Government and Mass Communications and Media Studies.

Leading the way in sustainable design

From advocacy to operations to the way we approach our clients’ design challenges, fd2s is a leader in promoting sustainable design and fabrication processes. We subscribe to the principles of the Designers Accord, a nonprofit global coalition of design and innovation firms focused on creating positive environmental and social impacts. fd2s is a member of the U.S. Green Building Council (USGBC), a non-profit organization with a mission of transforming the way buildings and communities are designed, built, and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves quality of life. fd2s principal Steven Stamper is a former president of the Society for Experiential Graphic Design and was instrumental in the development of the SEGD Green Paper, which establishes best practices for sustainability in environmental graphic design.

Effective Strategy and Planning

We start with a thorough wayfinding strategy and sign plan to minimize the number of signage elements required, thereby reducing materials, and the use of fuel and the congestion caused by motorists looking for their destination or parking.

Support for Public Transit

We draw from our extensive experience with identity development and environmental graphics programs for public transit systems to incorporate transit usage into broader wayfinding programs, making public transportation more appealing and easier to use.

Use of Technology

We leverage technology wherever possible, to further minimize the need for excessive signage. Technology-enhanced wayfinding elements can include displays with user-tailored messages, microsites, or touch-screen kiosks.

Design for Reuse

We design wayfinding systems that utilize similar, interchangeable components, and that use hardware fasteners (rather than adhesives), to dramatically limit waste as large developments evolve and expand over time.

Materials Selection

We specify recycled materials for signage where appropriate. fd2s always considers the impact of the materials at initial installation, and also their durability and environmental impact across their life cycle.

Minimizing Waste

We work with fabricators to understand their signage construction and installation process, and then respond by designing components that will create the least waste during that process.

fd2s is always on the lookout for talented, hard-working team players

Take a look at the current openings listed below to see if we have a position that matches your qualities and experience. If we do, or if you have other talents that might make you an asset to the fd2s team, please get in touch.