Circuit of the Americas

Austin, Texas Distinctive Site Signage Orients Spectators to Massive, One-of-a-Kind Venue

Circuit of the Americas

Responding to a vast site that will host events attracting large numbers of spectators, fd2s developed a system of large-scale, elemental wayfinding components that convey the venue’s conspicuous brand palette. Turns of the race track are marked with 40-foot tall pylons that orient spectators at a distance and serve as meeting spots.

Numerous events attract an international audience so information on directionals and maps includes the generous use of symbols for broader understanding. Signage and graphics for the Main Grandstand and Paddock buildings were carefully coordinated with the architects for an integrated look.

  • Categories: Retail/Cultural/Sports
  • Client: Circuit of the Americas

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