City of Asheville Transit

Asheville, North Carolina Signage Communicates Fresh Identity for Regional Transit System

City of Asheville Transit

fd2s and UrbanTrans recently teamed up to successfully develop and deliver the new “Asheville Redefines Transit” brand and signage strategy for the City of Asheville NC. In addition to developing multiple signage concepts that more clearly identify and disseminate route and schedule information for the system’s numerous transit stops, fd2s oversaw implementation of new signage for the city’s downtown Transit Center.

fd2s kick-started its work for this expansive regional bus system with a two-day experience audit that included an exhaustive photo inventory of the system’s existing components, extensive riding time on buses, as well as several hours of observation of commuter activity in the Transit Center’s waiting area and on the transfer platform.

  • Categories: Civic/Campus
  • Client: City of Asheville

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