Working with the Bastrop’s Main Street Program director, members of the Economic Development Corporation and city staff, and numerous local stakeholders, fd2s designed a wayfinding program that highlights the community’s rich history as one of the oldest towns in Texas. To dispel the perception of many motorists that Bastrop comprises only commercial frontage along US Highways 71 and 95, fd2s also coordinated with Texas Department of Transportation officials to locate and design “trailblazer signs” that direct to major destinations in the historic downtown via Chestnut Street.
A system of free-standing and wall-mounted pedestrian directories highlight the Memorial Riverwalk and Fisherman’s Park, both adjacent to downtown, as well as identify parking areas in order to accommodate heavily-attended events that take place throughout the year.
Plans for future wayfinding include retrofitting threshold elements at each end of Chestnut Street with lighting elements and vintage sign treatments to amplify the sense of arrival and welcome. Paying homage to nearby Bastrop State Park (a gem of the Civilian Conservation Corps-era), regional stone will also be used for new welcome and event-announcement signage that touts the community to motorists.