fd2s worked with Hallettsville, Texas, to find ways to promote the town’s numerous events and attractions to the thousands of motorists who pass through the community every day on U.S. Highways 77 and 90.
fd2s performed an assessment of the town’s major and minor roadways, thresholds, key destinations, and city-supported map and web assets. Then we created a strategy for sharing information and directing both spontaneous and planned visitors to destinations throughout the community.
Based on this strategy, we also created a detailed plan for the location and design of wayfinding components, which is currently being implemented. Phase one elements have now been installed, with additional phases to be completed as budget becomes available.