M Health Clinics and Surgery Center

M Health Clinics and Surgery Center

Wayfinding and signage program reprioritizes patient empowerment

M Health Clinics and Surgery Center

Patient-centric wayfinding that reflects a renewed brand position

In their new Clinics and Surgery Center Building, an anchor for a new healthcare district, the University of Minnesota Health looked for an opportunity to reevaluate how they approach their care model, brand position, and the ongoing goal of reducing the cost of care. Leaders at the institution challenged our design team to improve the patient experience by creating a facility that incorporated a warm, inviting interior with technology-enhanced customer service. Working closely with the architects, fd2s created a wayfinding and signage program that accommodates day-to-day changes in clinic functions, incorporates digital sign panels to efficiently reflect these changes, and supports the launch of an at-home patient check-in process with an on-site self-help kiosk. To help patients navigate the facility, fd2s adopted a bold retail style to identify levels, entries, and amenities, while also maintaining open sight lines and bolstering facility security.

Images © Craig Dugan Photography.