The merger of Northwestern Memorial and Lake Forest Hospital Systems necessitated new exterior signage standards to communicate the alliance. fd2s was selected to design a system of signage that melded the modern aesthetic of Northwestern’s culture with the traditional aesthetic of Lake Forest Hospital’s suburban settings. The design solution includes a range of sizes to address different contexts at the six area locations and incorporates a restrained color palette, subtle patterning, and contemporary materials, all within a traditional framework.
fd2s also provided exterior and interior wayfinding design services for Northwestern Lake Forest Hospital’s Grayslake Campus, which has expanded its cancer and emergency centers, added an ambulatory care facility, and created remote parking areas for staff. The new design fits hand-in-glove with the campus architecture while meeting the increasing demands of a growing visitor and patient population.