Preston Commons

Dallas, Texas Environmental Graphics Refresh Elite Dallas Destination

Preston Commons

In tandem with Staffelbach, fd2s developed recommendations for refreshing the signage and graphic components for this mixed-use development in one of Dallas’ premier districts. The “sketch-pack” containing our recommendations was generated over a two-week period and began with an on-site audit of the property’s existing assets. Included in this document is a location strategy for wayfinding, project addressing, and corporate and retail tenant identification, as well as opportunities for graphics that would lend a stronger sense of place.

An upscale palette of white and silver graphics on fields of black, complemented with refined yellow-metal frames and armatures, underscore this high-end corporate and retail environment and amplify identification for its tenants.

  • Categories: Corporate
  • Client: Staffelbach

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