Silesia City Center

Silesia City Center

Visual identity and placemaking blend the past and future in city center

Branding
EGD
Silesia City Center

Anchoring retail and entertainment experiences with a unique graphic identity

Collaborating alongside the developer, Budapest-based TriGranit Development Corporation, fd2s developed a brand and retail experience for Silesia City Center, a 700,000-square-foot retail and entertainment project in Katowice, Poland. To connect the site’s industrial past and its future as a hub for shopping, entertainment, and culture, fd2s drew inspiration from the site’s former life as a coal mine and used this to create a narrative that celebrates the town’s industrial heritage. Working closely with the project architect, fd2s blended rugged elements such as historical imagery and industrial equipment with an overlay of color and energy to bridge the past and future and to deliver a memorable and engaging shopping environment.