Building comprehensive and scalable wayfinding solutions for a growing healthcare system now spanning three states


Healthcare wayfinding and experiential design partners for 20+ years

In many ways, fd2s and UCHealth have grown together, having enjoyed a relationship that spans more than two decades. fd2s has been a strategic experiential design partner of the University of Colorado Hospital since the 90s and continuing after the merger with the Poudre Valley Health System in 2012 to form UCHealth, a preeminent network of hospitals, clinics, and healthcare providers throughout Colorado, Wyoming, and Nebraska. Along the way, fd2s has helped UCHealth communicate its patient-first mission to go beyond health care and to improve lives.

For our first collaboration, fd2s designed a comprehensive wayfinding solution for the Anschutz Inpatient Pavilion that included environmental graphics and donor recognition. Our most recent project involved implementing a new hospital signage program across the entire UCHealth network, highlighting the organization’s brand promise to help patients live extraordinary lives. fd2s continues to serve as a trusted advisor for UCHealth’s ever-growing wayfinding and experience needs.

  • 150+ locations across CO, WY, and NE
  • UCH employs over 24,000 people
  • 3.9 million outpatient visits annually
  • 136,115 inpatient admissions annually
  • Top 25% in the U.S. for patient satisfaction
  • Top 7% of U.S. hospitals for patient safety

Showcasing trust, consistency, and a commitment to patient experience

UCHealth Longs Peak Hospital is a flagship of technology, innovation, and patient care at the pinnacle of a period of tremendous growth for the UCH system. With this growth, maintaining a strong visual brand narrative has become increasingly important, from the architecture and interior palettes to how the brand gets communicated across the signage and wayfinding systems. fd2s continues to work with UCH and its project-specific design teams to ensure that the hospital signage reinforces the mission of the health system and strengthens the strong sense of place with Rocky Mountain roots.

UCHealth’s Network of Award-Winning Patient Care
  • Anschutz Medical Center
  • Longs Peak Hospital
  • Greeley Hospital
  • Highlands Ranch Hospital
  • Memorial Central Hospital
  • Memorial North Hospital
  • Poudre Valley Hospital
  • Broomfield Hospital
  • Pikes Peak Hospital

Designing a patient-first brand and wayfinding system that scales with a growing network

Drawing inspiration from the curved lines and natural palette of the architecture, fd2s recently completed work on the wayfinding design for Steadman Hawkins, an advanced center for orthopedics, physical therapy, and sports performance. The first of its kind in the UCH network, Steadman Hawkins provides holistic diagnosis-to-recovery services for athletes. As the UCH system expands to include free-standing emergency centers, urgent and primary care, cancer centers, and other clinics, fd2s has ensured that the brand evolves and scales while maintaining consistency in message and that signage and wayfinding across the organization improve the patient experience.

Take a virtual tour of Steadman Hawkins state-of-the-art clinic.