Zócalo Apartments

Houston, Texas A New Name, Identity, and Program of Experiential Graphic Design for a Redeveloped Multifamily Project

Zócalo Apartments

fd2s is working with a California-based multifamily investor on the repositioning of this recently acquired apartment project in northwest Houston.

The project is being substantially redeveloped to reflect significant changes taking place in the surrounding community, and the fd2s-led team is creating a new name, visual identity, and program of experiential graphic design that will give the project a consistent and appealing position in the marketplace.

In addition to guiding our own work on the development of project signage elements, our conceptual documentation is also serving as a roadmap for other consultants – such as architects and landscape architects – as they implement additional components of the comprehensive repositioning effort.

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